Artistry’s social media channel
new skin nutrition assets

ABOUT THIS PROJECT
Art direction, Motion & Brand design for Artistry’s social media sin nutrition requirement assets that launched in 2021. This project incorporated all new brand products and design elements including color, type, icons, tone, and style.

WHY IT MATTERS
The Artistry revised channel launch provided global support to their mother company Amway. This fresh, clean campaign and products allowed the brand to introduce customers' to video visuals that have sustainability benefits, healthy skin at any age and supports the product manual science in the Artistry toolkit.

Skin Nutrition

Inspired by Artistry’s own research, the skin nutrition requirements are identified by 5 barriers that safeguard skin’s healthy appearance. The research is based on a database of 32,000 diverse faces across the world. The scientist set out to identify new innovations and ingredients. These new motion graphics support the science and provide a simplistic approach to sharing the clean, traceable, and vegan skincare line to the younger target.