Nutrilite’s social media channel
launch assets

ABOUT THIS PROJECT
Art direction, Motion & Brand design for Nutrilite’s social media channel that launched in 2021 This project incorporated all new brand elements including color, type, icons, tone, and style.

WHY IT MATTERS
The Nutrilite channel launch provides global support to their mother company Amway. This fresh, modern new launch allowed the brand to introduce customers' to video visuals that are clean, simple and easily support their refreshed tone of voice, personality, positioning, and principles in the manifesto.

Growing for You and with You.

It all begins with you, the audience. The Mom, the Athlete, the Kid-in-You, and paralleling it with the Nutrilite farm initiative that cultivates the joy in your life. Each element brings a seamless transition to pair these two ideas into one solid concept called “Growing for You and with You”. These social videos were the initial creative that launched the Nutrilite channel and allowed their brand to take their first steps into your life.