Walmart’s Drew Barrymore Flower Omni-channel creative

ABOUT THIS PROJECT
Digital design for Walmart.com's Drew Barrymore Flower Home launch. This project spanned across all digital assets, including e-commerce, landing pages, emails, cross-functional social media and videos.

WHY IT MATTERS
This launch allowed Walmart.com Home Division to introduce customers' to a well known face and name with her stylish product line that influences many generations, increasing their net margins. Customer brand loyalty increased with no significant loss of existing customers.