Packaging design for Ghirardelli’s exclusive business partners

ABOUT THIS PROJECT
Packaging Production & Design for Ghirardelli’s Intense Dark Cabernet Matinee chocolate bar for High Museum of Art in Atlanta, featuring the “Girl with a Pearl Earring” painting.

Also, design of Ghirardelli’s Intense Dark Sea Salt Almond bar for “Save Me, San Francisco” partnership with the non-profit Family House, featuring the Fisherman’s Wharf iconic boat steering wheel.

WHY IT MATTERS
Ghirardelli’s partnership with High Museum and Family House allowed their brand and bars to expand to the Atlanta, GA market and boost SF margins too. Customer brand loyalty increased with no significant loss of existing customers.