Big Boy & Checkers Restaurants creative with classic Americana style. Big Ideas. BIG Taste.

Big Boy Restaurant Group is an American chain headquartered in Michigan, which expanded to the West Coast as Bob’s Big Boy brands. Many of the creative leaders, including myself, came from a smaller southeast brand known as Checkers/Rally’s Restaurants. The creative motto was established between this team, known as “Big Ideas. Big Taste.” They serve classic American food such as burgers, shakes, and iconic breakfast buffet. Along with their food, the iconic mascot leads to fun, playful creative paired with flavorful, classic menu items.