Artwork for Old Navy’s spring digital assets
ABOUT THIS PROJECT
Digital design and art direction for Gap Inc. & Old Navy’s Womens Plus and Mens division spring arrivals launch. This project spanned across all digital emails and landing pages.
WHY IT MATTERS
Old Navy’s spring creative launch allowed Gap Inc. to introduce customers' to soft, simple and everyday stay-at-home styles, like Sport Utility, Global Trails & Spring Essentials Sale clothing, increasing their visibility, maintaining customer awareness, and bringing steady sales during the 2020 pandemic.